About Lucy


Co-owner &
Master Trainer

Spin Society
Co-Owner &
Director of Instructors +
New Talent

Lagree West
Master Trainer

This is Lucy aka Luce.

Raised in Florida, Lucy Ulmer attended the University of Miami for her Undergrad, and went on to get her Master’s in Construction Management at NYU. When not working from home for a New York based law firm, you’ll find her training for an Ironman triathlon, practicing yoga inversions, and designing her next class. Lucy enjoys her time volunteering as an active Alumnae Board Member and the Chapter Advisor for Kappa Kappa Gamma sorority at the University of British Columbia, as well as an active fundraiser for The Michael J. Fox Foundation for Parkinson’s Research.  She also really enjoys grabbing a donut (or two) with her college sweetheart and husband, Markus along with their sassy young daughter, Dorothy (aka Dottie).   

Over the years, Lucy has developed a strong passion for coaching others to reach their full potential on the bike, in the fitness studio and in their daily lives.  Since 2013, Lucy has called Vancouver, Canada home as a motivational lifestyle coach and pregnancy-fitness specialist.  Training with Lucy will elevate your fitness level, create discipline, and provide personal accountability – her motto is “work with what you have, and work it strong.” Lucy co-owns and is the Director of Instructors and New Talent for Spin Society Indoor Cycling Studio, a Master Trainer for Lagree West, and the creator of her own fitness method Move by LU. After spending several years training prenatal and postpartum clients, Lucy is now able to provide expanded services for mamas-to-be and those going through their postpartum journey at the studio she co-founded with Brent Price called Hustle, located in Mount Pleasant.  The studio isn’t where Lucy works. It’s her home away from home, her life, and you can see her passion every time she trains you and reminds you of why you booked your session. 

She’s an expert in combining an intense sweat with a guaranteed endorphin rush, that will always leave you wanting more. Can you actually imagine looking forward to your private training or group workout session? She will make it happen, she will get you hooked! Always optimistic – her classes will challenge you and uplift you.  Lucy has brought that East Coast Hustle over to Vancouver’s West Coast Flow. For her, fitness is LIFE.

How are you showing up?


Family, friends, handstands, laughter, music by Odesza, bikes, running shoes, dachshunds, her baby girl and husband, ocean swimming, donuts, coffee, avocados, pancakes, smell of fresh roses, ginger ale, sparkling water, orange juice, a good pair of athletic tights, reality TV shows, staying up late, daydreaming, epsom salt baths, steam showers, and lots of hugs. 

Brand Partnerships

She has partnered with brands such as the University of British Columbia, Lovechild Organics, My Momentum, Daub + Design, Grace + Flow, Flow 2 Freedom, Elle Canada, Project YOU, K’Pure, Lululemon, Carbon 38, RYU, Nordstrom, Lole, Michael J Fox Foundation, Lara Bar, Wanderlust, and the Africa Yoga Project.

Lucy believes in providing a supportive environment where health and wellness are prioritized. She has partnered with many organizations who share her core values, and has helped elevate their presence within the fitness industry.

Looking to expand your brand or spread the word?